Epistemika is a systematic Meta advertising service that turns your brand into a complete campaign strategy — with every concept, variant, copy, and production brief documented and ready for your agency or in-house team to execute.
Epistemic — relating to knowledge and the conditions required to know something with confidence. Every Epistemika campaign is built on structured brand knowledge, not assumptions. We know who your customer is, what they need to hear, and how to say it before a single ad is written.
The gap between a good idea and a great ad is almost always the brief. Here's what goes wrong.
Ads are created without a documented ICP, positioning, or messaging hierarchy. Every campaign starts from scratch.
Agencies and freelancers receive vague direction. The result is generic creative that doesn't stop the scroll.
Without a production-ready brief, every asset goes through multiple rounds of feedback and rework.
Systematic variant testing is impossible without a structured brief. Ad spend gets burned on untested assumptions.
Dennis Price — 20+ years consulting experience across
Every engagement follows the same disciplined workflow — from brand foundation through to campaign-ready briefs and live ads in Meta Ads Manager.
A structured intake process captures everything about your brand, audience, offer, and competitive position. The output is a comprehensive Brand Strategy Bible — your permanent advertising foundation. Every future campaign references this document. You never start from zero again.
Epistemika develops the campaign concept for you — a strategically grounded idea that is already on-brand, audience-specific, and built for the funnel stage it targets. If you have a specific concept in mind, we can work with that instead. Either way, we map every meaningful dimension: funnel stage, hook type, emotional appeal, format, and execution style. The result is a prioritised Variant Matrix showing every ad that should be built.
For each approved variant, a complete production brief is written — panel-by-panel storyboards, shot lists, camera specs, copy, CTA, AI generation prompts, and sound direction. Any agency, freelancer, or AI tool can execute from this document without a single follow-up question.
After your ads have run for at least 7 days, export your campaign data from Meta Ads Manager (a standard CSV export — two clicks) and send it to us. We analyse every ad's performance — ROAS, hook rate, CTR, CPA, ThruPlay — and produce a clear kill/scale/test recommendation for each variant. No guessing. No interpretation required on your end.
Once a winning ad is identified — a specific hook, image, and copy combination with proven ROAS — that single winner becomes 36 systematic variants. Three angles, three funnel stages, two hooks, two formats. Every variant is documented to the same production-ready standard. This is how you scale without burning budget on untested creative.
Every tier is a standalone deliverable. Most clients start with the Brand Strategy Bible and return for campaigns.
All prices in AUD. Billed via Stripe.
Your team, agency, or freelancer can execute from these documents without a single follow-up call.
14-section brand foundation covering ICP, marketing psychology, positioning, messaging, visual identity, competitor ad analysis, content strategy, SEO snapshot, and Meta campaign framework. Reused for every future campaign.
A prioritised table of every ad concept to build — funnel stage, hook type, format, and execution style mapped out before a single brief is written.
Panel-by-panel storyboards with camera specs, framing, action, dialogue, sound design, and AI generation prompts. Ready to hand to any video production team.
Composition specs, photography direction, colour treatment, text overlay layout, and AI prompts. Static ads are pushed directly to Meta Ads Manager as drafts.
Primary text, headline, description, and CTA written for every variant — calibrated to funnel stage, tone, and brand voice.
3–5 structured briefs covering the content that supports your ads: email sequences (welcome, nurture, abandoned cart), blog post outlines with SEO strategy, social media captions for Instagram, Facebook and TikTok, and landing page copy structure. All written documents — ready to hand to a copywriter or implement directly. No platforms are built or published.
Post-launch analysis with kill/scale/test recommendations per ad, based on your exported Meta campaign data. Delivered within 24 hours.
Most consultants stop at the document. Epistemika goes further — connecting directly to your Meta Ads Manager to push approved static ad drafts into your account, ready for you to review and publish.
No manual re-entry. No copy-paste errors. Your approved brief becomes a live draft in Ads Manager in one step.
You sign off on the Variant Matrix and static production briefs.
Static campaign structure, ad sets, copy, and creative uploaded via Meta Marketing API.
Log into your own Ads Manager, review the drafts, and hit publish. Full control stays with you.
Complete the intake form to begin. Once submitted, you'll receive a confirmation and we'll begin your Brand Strategy Bible within 2 business days.
If you are not satisfied with the quality and depth of your Brand Strategy Bible, we will revise it until you are — or refund your payment in full. No questions asked.
Every campaign brief we produce is agency-ready and production-ready. If any production partner, freelancer, or agency cannot execute directly from our documentation, we will rewrite it at no charge.
You approve the Variant Matrix before any brief is written. You only pay for what you have already agreed to.